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商品編號： 9-301-047 出版日期： 2000/11/30 作者姓名： McFarlan, F. Warren;Knoop, Carin-Isabel;Lane, David 商品類別： General management 商品規格： 19p 再版日期： 2001/12/20 地域： China 產業： Internet services;E-commerce 個案年度： 2000 - 2000
商品敘述：
This case focuses on the strategic issues of an emerging dot-com in a rapidly emerging Internet nation-China. Alibaba, a bulletin board company based in Hangzhou, China, is trying to carve out a niche in the B-to-B e-commerce world. It also shows the speed and complexity of strategy evolution and the fascinating set of problems that a player in this new space must confront. Whether the company will ultimately survive or not is very much a question. The issues are surprisingly similar to those which confront companies in Western Europe and the United States.
涵蓋領域：
Business models;Business to business
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